• Brand Manager at Butternut Box

Brand Manager at Butternut Box

7 September 2021 - Spargle vacancies from the network


“It all started with a dog that couldn’t stop farting’’

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest meals with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. And no more farts!

Today, we have tens of thousands customers in the United Kingdom and are ready to expand internationally. After their growth and proven success in the UK, Butternut Box has identified the Netherlands as an attractive market to expand to next. The comparable consumer behavior, the population density, the mature e-commerce market and sophisticated warehouse infrastructure drive the attractiveness of the Dutch market. The company wants to replicate their existing business model into the Netherlands and the wider Benelux from there. To make this a great success we raised a Series D and we have invested heavily in our own production facility in the UK, as well as in international expansion.

We’re on the lookout for a creative, highly motivated, results-oriented Brand Manager to help drive and define the Butternut brand internationally. In this role, you’ll concept and execute on brand marketing initiatives to grow awareness in a sustainable way. With each project, you’ll play a key role in Butternut’s mission to bring health and happiness to dogs everywhere. If your tail is wagging, read on…

Call Emma +31 6 14460756

A bit about the role

In this role you will be part of the founding team for the BeNeLux. This means that you will work with a team of other mission-driven people to set-up and run the business first in the Netherlands, and later Belgium and Luxembourg. You will build a team and ensure that our brand amazes our customers.

You will report to the Country Manager directly, and will have a dotted line to our Head of Brand in the UK

In this role, you can expect to…

  • Grow the Butternut Box brand’s awareness in a sustainable way.
  • Execute high impact campaigns that positively position Butternut.
  • Get Butternut talked about and build brand love.
  • Have the freedom to push the boundaries and create impactful work.
  • Meet and pet dogs.

What you’ll do

Brand Marketing

  • Grow the brand and build strong impactful initiatives. This is an ever-growing role and the expectations will flourish with the responsibility.
    • You’ll work on bringing brand campaigns and marketing activity to life in a way that is aligned to the central brand positioning and delivers the brand promise in a motivating, relevant and credible way.
    • You will be accountable for the campaigns being executed on time and on budget.
    • You’ll lead on projects that create demand for our products, enhance brand awareness, get people talking, and drive consumer advocacy – all while upholding a smooth, integrated process.
    • You’ll generate ideas that support our ambitious growth objectives in the Netherlands.
  • You’ll report on the performance of the campaigns you lead and report on the brand’s health on a quarterly basis.

Brand Communications

  • Be a brand guardian and consistently work to articulate and execute on on-brand communication in Butternut’s tone, values, proposition and visual standards.
    • You’ll clarify our offering whilst constantly assessing what is important to our potential customer base
    • You’ll be responsible for maintaining the visual standards, tone and values of Butternut whilst ensuring our communications are localised.
  • Your responsibilities include coordinating the external communications of Butternut in the Benelux
  • You’ll work to make sure our content is being picked up by reputable news outlets across the UK & Europe.

A bit about you

  • Experienced and confident in your abilities (4+ years of brand managing experience).
  • Someone who holds high standards for operational excellence: budgets, calendars, timelines, and efficiencies.
  • Able to develop influential and collaborative relationships across teams and functions, both internally and externally.
  • Native level Dutch, fluent in English
  • A highly creative and non-traditional thinker.
  • Someone who has a bias for action and just makes things happen.
  • Articulate in your vision and can inspire others – from teammates, to customers and of course, dogs.
  • An organisational powerhouse who’s comfortable working in a dynamic, fast-paced environment.
  • Passionate about the Butternut brand and the values associated with it.
  • Equipped with effective project management and communication skills.
  • Appreciative of dog culture, communities, and consumers— you seek to understand what inspires and drives them.
  • Fluent in Excel/sheets and PowerPoint/Slides.
  • Able to produce clear and inviting pitch/overview documents.
  • Well practiced in adobe suites (not essential, but a big bonus)
  • A good communicator and have copywriting skills
  • Someone who really likes dogs.

A bit about us

At Butternut, we offer a FRESH take on dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK – but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.

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Do you feel the spark?

Call Emma +31 6 14460756


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