Business Product Analyst

A Business Product Analyst (BPA) supports the product team in achieving the maximum value potential of the product by ensuring the product is built according to the right requirements, driving user adoption and realizing business process change. You are responsible for analyzing product impact in order to make this measurable.

As a BPA, you effect business process change by imagining what the future business process should look like after the product is implemented. You replicate this process design by collaborating closely with (key) users. You can uncover and understand user requirements like no other. This is how you find out how important they are for users to adopt the tool effectively. You then use this information to support the Product Owner in determining the relative importance of features from a user perspective.

When a tool has already been implemented, the BPA uncovers points of user dissatisfaction and mitigates these. This can either be done by translating the underlying user requirements to new product features to be developed, or by working with the users to solve their issues in other ways.