• Global Paid Specialist at Randstad

Global Paid Specialist at Randstad

7 September 2021 - Spargle vacancies from the network

Randstad has become a true global player in the world of work in the past decade, growing organically and by various mergers & acquisitions, of which Monster Worldwide is one of the more recent ones. In the technology-driven world of talent, Randstad is going through a digital transformation that has a major impact on Randstad's strategy, business models, and ways of working. It is a time of change, offering major opportunities for our employees, our clients, our candidates and other stakeholders.

Call Emma +31 6 14460756


We are a growing global marketing team with a focus on contributing to the digital transformation of our company. Our team consists of experienced global marketers, digital marketing specialists, data analysts, and content marketers with diverse backgrounds and cultures. We work within a very flexible work environment in which there are clear responsibilities on output but also a lot of room for creativity and innovative ideas. As the world of (digital-) marketing is continuously evolving, there is plenty of room for training and education both on the job and outside.

Purpose of the job

As a global paid marketing (e.g. Google, Facebook, and LinkedIn) specialist at Randstad, you will operate within a global environment as an internal consultant to support the countries on their local paid advertising strategy, and to better define local need for paid advertising resources. You will identify global and local strategies, techniques and tactics to increase the performance within paid marketing in order to drive conversions and gain economies of scale on spend on a global level. Furthermore you will communicate with (digital-) marketers in Randstad’s 39 countries

Key activities

  • As a global paid marketing consultant, you will be responsible for the following activities:
  • Operational and strategic analysis of the countries paid advertising approach
  • Reporting op CPA, conversions and attribution
  • providing feedback to the countries and defining improvement plans
  • Focusing on paid advertising automation to gain economies of scale (e.g. with tools like Channable)
  • Working on global and local dashboards
  • Monitoring the developments of the major paid advertising channels (Google Ads, LinkedIn, Facebook, Instagram etc)
  • Liaising with our in-house SEA & SEO experts to define combined strategy & processes
  • Evaluating purchase opportunities for tools needed on global level
  • Community building – sharing of best practices and paid advertising related developments

Qualifications and competencies

  • 7-10 years of paid advertising experience (Google Ads, Facebook, LinkedIn, Jobboards), preferably in an international environment or at an agency;
  • Degree in marketing, IT, business or technology;
  • Solid understanding of paid advertising tools and technology;
  • A genuine interest in digital marketing and a good understanding of the marketing context;
  • Strong analytical skills for understanding performance KPIs and also Google Analytics;
  • Excellent communication skills to educate, inform, influence and mediate across a number of stakeholders in an organization;
  • Creative flair and strong consultancy skills;
  • A basic understanding of how job seekers and companies (customers) search, where they search and why they purchase something online;
  • A commitment to keeping your paid advertising skills and knowledge up to date;
  • Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms for yourself or one of your clients/employers;
  • Fluent in spoken & written English and Dutch. French, German or other European languages is a plus

About Randstad

Group Randstad specializes in solutions in the field of flexible work and human resources services.
Our services range from regular temporary staffing and permanent placements to Inhouse, Professionals, Search & Selection, outplacement, and HR Solutions. The Randstad Group is one of the
leading HR services providers in the world, with top-three positions in Argentina, Belgium &
Luxembourg, Canada, Chile, France, Germany, Greece, India, Mexico, the Netherlands, Poland,
Portugal, Spain, Switzerland, the UK, and the United States, as well as major positions in Australia
and Japan. In 2015, Randstad generated revenues of € 19.2 billion and had 29,750 corporate
employees and around 4,473 branches and Inhouse locations in 39 countries around the world.
Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information, see www.randstad.com.

We pay a good, competitive salary and attractive benefits. Employees are eligible for a bonus (scheme depends of the Hay grade); your bonus can multiply with a maximum factor of 3, depending on the financial results of Randstad worldwide. In addition to the salary, you will receive 25 vacation days (and possibility to purchase many more), option to invest in the Randstad shares plan, discount on insurances, personal development and career opportunities.

Do you feel the spark?

Call Emma +31 6 14460756

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