In the last part of the radioshow Ruben Cusell from WeFilm, joined Thomas and Nicole for his weekly topic, Money and advertisement.
Ruben, Thomas and Nicole discussed the topic, reality in images for women who just gave birth and how their mental and physical stated is being portrayed, the so called Post Partum period. Getty images joined forces with the Australian underwear brand ModiBodi. They wanted to create realistic images because they saw that most of the images are focussed on depressions women can develop or the pain and on the other hand supermodels who are back in shape after two weeks.
The images they created reflected the authentic highs, lows and exhaustion. After publishing this campaign they saw an increase of 116% on sales.
Nicole zoomed in on how you can start discussing this topic as being a very sensitive one.
Listen here when you’ve missed the show (its in Dutch!) and tune in on Wednesday. Nicole will again be the co-host next to Thomas. One of the topics will be Ethics and business.