Was working in a global fashion company something you had always envisioned?
No, not at all. My family works in the social field, getting into fashion and marketing was quite an unexpected twist. The same applies to my decision not to finish my Law studies. Realizing it wasn’t my true path, I transitioned to marketing and communications. Alongside my studies, I pursued freelance work, a unique choice at the time since few peers were doing that. This journey eventually led me to adidas from brand communications to the membership team, where I spent four years. Now, through Spargle, I’m back freelancing at PVH, still in the membership field.
Could you please elaborate on the responsibilities you currently hold at PVH?
I work within the membership department, exclusively focusing on the Tommy Hilfiger brand at PVH. The core objective of membership remains consistent: creating unforgettable member experiences, ensuring each interaction with the brand is exceptional. This stretches from organizing collaborations with celebrities like Shawn Mendes, to offering rewards such as meet & greets and events in multiple cities, to orchestrating trips to Disneyland Paris. Just like many jobs, it is demanding, yet the incredible team and rewarding outcomes make it all worthwhile. And most importantly: it is so much fun.
What are significant challenges you encounter in your role?
I’d say there are two main challenges. Firstly, handling diverse groups and a wide range of stakeholders. And secondly, the complexity of the projects. Our projects break down into lots of tiny steps, making it tough to keep the big picture. Striking the balance between fostering relationships with external partners, while also keeping the helicopter view on meticulous planning is quite a challenge. Personally, I like this challenge. I’m a people’s person and I genuinely enjoy growing solid relationships in order to get to collective success.